The mtvU Against Our Will Campaign was launched in September 2011 in partnership with Free the Slaves, GEMS, and Polaris Project. The campaign amplifies America's college students' efforts to end modern-day slavery in the U.S., and empowers them to learn more and get involved. The name mtvU's Against Our Will Campaign, reflects the simple fact that this violation of our most basic human rights is against the will of the college students mobilizing around the issue, against our will as a free society, and against the will of those trapped in modern-day slavery.

Campaign Partners


Free the Slaves

Free the Slaves is one of America's leading anti-slavery organizations. We liberate slaves in hot spots around the globe, help survivors rebuild their lives, and attack the systems that allow modern slavery to exist. Our research is widely quoted by universities, governments and journalists. Our documentary films and videos about slavery, and news coverage of our innovative efforts to end it, have reached hundreds of millions of people throughout the world. Free the Slaves has student chapters at 16 college campuses across the U.S.


Girls Educational and Mentoring Services' (GEMS) mission is to empower girls and young women, ages 12–24, who have experienced commercial sexual exploitation and domestic trafficking to exit the commercial sex industry and develop to their full potential. GEMS is committed to ending commercial sexual exploitation and domestic trafficking of children by changing individual lives, transforming public perception, and revolutionizing the systems and policies that impact sexually exploited youth. For more information, please visit www.gems-girls.org.

Polaris Project

Polaris Project is a leading organization in the United States combating all forms of human trafficking and serving both U.S. citizens and foreign national victims, including men, women, and children. We use a holistic strategy, taking what we learn from our work with survivors and using it to guide the creation of long-term solutions. We strive for systemic change by advocating for stronger federal and state laws, operating the National Human Trafficking Resource Center hotline (1.888.3737.888), and providing services to help our clients and all victims of human trafficking. For more information, visit www.PolarisProject.org.

Special Thanks



The Chicago Alliance Against Sexual Exploitation (CAASE) addresses the culture, institutions and individuals that perpetrate, profit from, or support sexual exploitation. CAASE's work includes legal services, policy and advocacy, community engagement and prevention. Through direct, free legal representation, we help survivors of sexual violence and abuse. We work with elected officials, leaders and allies to improve our community's response to sexual exploitation. Using research and the arts, we are increasing public understanding of the harms inherent in the sex trade. CAASE created and implements the country's first curriculum that empowers young men to end sexual exploitation. To learn more, visit www.caase.org.

Slavery Footprint

Slavery Footprint is the latest project of the California-based non-profit organization that brought to the public the acclaimed documentary "Call + Response" and its subsequent efforts to deepen public awareness of human trafficking and modern day slavery. This new project allows the consumer to visualize how their consumption habits are connected to modern-day slavery and provides them with an opportunity to have a deeper conversation with the companies that manufacture the goods they purchased. Based in Oakland, California, Slavery Footprint works to engage individuals, groups, and businesses to build awareness for and create deployable action against forced labor, human trafficking, and modern day slavery. In addition to creating and developing online tools, the organization is also engaged in off-line community education and mobilization programs.

Fuel | We Power Change

Fuel | We Power Change is a creative social enterprise that helps urgent human rights causes galvanize a national or global support base through advocacy campaigns, strategic communications projects and creative productions developed in collaboration with high profile and emerging artists. Founded by award-winning artist-producer Bridgit Antoinette Evans in 2008, Fuel's projects have generated over $10 million for causes ranging from AIDS/HIV prevention education in India to services for American children trafficked into the commercial sex industry. Past collaborations include production of the 'Girls Are Not for Sale' campaign for Girls Educational and Mentoring Services; executive production of "This Is to Mother You," the charity music single featuring Sinead O'Connor, Mary J Blige and Martha B; production of the Live for Darfur Artists Campaign chaired by Don Cheadle for the Save Darfur Coalition; and talent production for the 'America 2049' human rights Facebook game and the 'I Am This Land' user-generated video contest, both produced by Breakthrough.tv.

Contact Us

For site support, email support@againstourwill.org

For press inquiries, email press@againstourwill.org